Consumer Packaged Goods & Retail
Discover how the 3DEXPERIENCE® platform drives innovation in the industry with CPG solutions for design, simulation and AI-driven forecasting.
Transforming Consumer Packaged Goods With Digital Innovation
The Consumer Packaged Goods and Retail (CPG&R) industry is at a critical crossroads. After years of pandemic aftershocks, inflationary pressure, supply chain disruptions and geopolitical conflicts, consumers are demanding more than quality and price. They now expect products that are personalized, sustainable and part of a connected experience. When those expectations fall short, loyalty shifts quickly — shortening product lifecycles and raising the stakes for innovation.
Rethinking Innovation in Consumer Goods
Our latest research indicates 79% of leaders believe consumer demands are changing faster than they can keep up. How can companies close the gap?
Incremental gains are no longer enough. Leading CPG companies are embracing digital CPG solutions that reimagine the value chain — from concept to consumer and molecule to marketplace. Advances such as material science for sustainable packaging innovation and AI-enabled supply chain planning for CPG are unlocking faster launches, resilient operations and new direct-to-consumer (DTC) strategies for packaged goods. The industry’s future will be defined by those who can align innovation, sustainability and speed within a single, connected strategy.
Amid these shifts, industry-specific solutions for CPG companies are becoming critical to execution. The 3DEXPERIENCE platform, for example, is built specifically to help leaders turn complexity into advantage. Let’s take a closer look to see what this means in practice.
Addressing Today’s Industry Challenges With Smart CPG Solutions
For CPG companies, profitable growth has become harder to secure in the age of experience. To achieve long-term sustainable value, leaders must rethink the industry’s business drivers and seize the opportunities they create.
The Role of Virtual Twins and AI Technologies
Accelerate R&D and Formulation
Shorten lab cycles by testing new recipes virtually — from ingredient interactions to compliance and cost — before a single sample is produced.
Enhance Packaging and Labeling Design
Validate packaging against real-world stresses, reducing physical prototypes while enabling lighter, eco-friendly materials that protect both products and margins.
Predict Demand with AI-Driven Supply Chain Visibility
Use AI and virtual twin scenarios to anticipate demand shifts, spot bottlenecks early and keep goods flowing even under volatile market conditions.
Discover Our End-to-End CPG & Retail Industry Segments
Across food and beverages, beauty and personal care, household products and packaging suppliers, each CPG segment faces unique challenges — but all share the need for speed, sustainability and consumer connection. With a proven track record supporting global FMCGs and retailers, Dassault Systèmes drives digital transformation for CPG players by helping them stay ahead of trends and rethink how products are developed, produced and delivered.
Discover how industry leaders overcome unique challenges to deliver safe, high-quality products to retail shelves faster.
Build your beauty & personal care products portfolio in the CPG & Retail Industry around more natural and high performing products that will keep consumers coming back for more.
Differentiate your value proposition while you optimize production efficiency and reduce materials costs
Build your household products portfolio in the CPG & Retail Industry around sustainability with greener products and implement a 'glocal' strategy for new markets
Optimize logistics operations to fulfill consumer demand at lower costs while meeting delivery preferences and sustainability KPIs
Trusted by Leading CPG Brands Around the World
Enable a Circular, Sustainable CPG Value Chain
The shift toward circularity is reshaping the future of consumer packaged goods. Moving to a circular economy could unlock multi-trillion-dollar opportunities⁵, making it as much a growth driver as it is a sustainability imperative. Instead of the old “take-make-waste” model, tomorrow’s leaders are rethinking products for reuse, recyclability and resilience. The Ellen MacArthur Foundation defines this approach as eliminating waste, keeping materials in use and regenerating natural systems.
For CPG companies, it means more than eco-friendly packaging; it’s about embedding circular thinking into every stage of the CPG supply chain, from smarter formulation and supply planning to sustainable logistics and distribution.
Eco-friendly packaging and design
Integrate lifecycle assessment (LCA) and circular economy principles
Smarter manufacturing and supply planning
Use AI to forecast demand and reduce waste.
Sustainable logistics and omnichannel distribution
Connect logistics, planning and fulfillment.
Why Choose Dassault Systèmes’ CPG Software Solutions?
With the 3DEXPERIENCE platform, CPG companies can accelerate sustainable innovation through the power of virtual twins — the only truly integrated, accessible and model-based data environment. It’s how global leaders move beyond outdated ways of working to unlock new opportunities, starting with:
- R&D: Transition from physical labs to digital formulation labs, boosting productivity and speeding reformulation
- Packaging: Shift from traditional designs to lighter, recyclable and eco-friendly materials
- Manufacturing: Shift from factory-by-factory planning to end-to-end visibility and optimization across your entire manufacturing network
- Supply chain: Replace conventional management systems with AI-driven, data-rich visibility for greater resilience and efficiency
How the 3DEXPERIENCE platform helps
With a unified platform experience, CPG companies can connect multidisciplinary teams in a single environment — streamlining collaboration across the product lifecycle. Trusted by leaders like Procter & Gamble, Beiersdorf AG and Shiseido, this platform goes beyond generic consumer packaged goods software. Built for innovation, it enables faster product development in CPG, supports functional food advancement and powers direct-to-consumer models with end-to-end digital continuity.
We needed an integrated platform to handle project management, document management and the digital approval process. We handle a large number of innovative projects in very different fields, such as our newest premium brandies, Reserva del Mamut 1985, and Alta Luz, the first so-called cristalino (transparent) brandy in history made in Barcelona. The 3DEXPERIENCE platform is supporting us to bring these products to market and improving our innovation product development process.
Learn How Our CPG Solutions Can Drive Your Next Advantage
In the Spotlight for the CPG & Retail Market
From molecule to marketplace, our spotlight programs reveal how the 3DEXPERIENCE platform and virtual twins empower companies to accelerate innovation and stay ahead of shifting consumer expectations. Explore how Dassault Systèmes partners with global leaders to push boundaries in product design, packaging, manufacturing and consumer engagement.
Consumer Packaged Goods Industry Explained
Ready To Discover What’s Possible With Our CPG Solutions?
Trends in the Consumer Packaged Goods & Retail Industry
In order to fully understand the latest trends in the industry, the following selection of articles, data and reports will give you a closer look at consumer preferences and enable you to deep dive into the CPG & Retail sector.
¹Source: “Consumers Could Face Price Rises of 20% in 2025, Trade Experts Warn” by The Guardian (January 2025)
²Source: “Groundbreaking PBFA Report Reveals Consumers Opt for Plant-Based When Given the Choice” by Plant Based Foods Association (PBFA) (May 2024)
³Source: “E-Commerce Poised To Capture 41% of Global Retail Sales by 2027 — Up From Just 18% in 2017” by Boston Consulting Group (October, 2023)
⁴Source: “Consumer Companies Must Innovate To Drive Impact on Climate” by Boston Consulting Group (April, 2023)
⁵Source: “Are We at the Tipping Point of a Reimagined Consumer-Goods Market?” by Harvard Business School (August 2024)